By Julie D’Aloiso
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I haven’t paid much attention to Pringles for a long time. Back in the day when they first arrived in stores, they were incredibly unique because of their packaging. The iconic cylindrical can was invented by chemist Fredric Baur in 1966, who sought to solve the problem of broken, greasy potato chips by creating stackable, saddle-shaped chips that fit perfectly in a tube. People would clean out the empty cans and use them to store pencils, craft supplies, or even as makeshift banks. Baur was so proud of his invention that he actually insisted on being buried in a Pringles can after he died.
Pringles development began in 1956 when Procter & Gamble assigned Baur to create a new kind of potato chip, but it took until 1967 before they were ready for market. Originally called “Pringles Newfangled Potato Chips,” the product faced early taste challenges until Alexander Liepa improved the recipe in the mid-1960s. By the 1980s, campaigns like “Fever for the Flavor of Pringles” helped boost popularity, and by the late 1990s, Pringles became P&G’s largest brand generating $1 billion.
Of course, now other companies have stacked their chips in cylindrical containers, copying Pringles’ innovation. And Pringles has expanded beyond the tall can with several packaging alternatives. The biggest recent innovation is Pringles Mingles, their first bagged snack in 15 years, featuring bowtie-shaped puffed snacks that launched in October 2024. Mingles come in three flavors – Cheddar & Sour Cream, Sharp White Cheddar & Ranch, and Dill Pickle & Ranch – each combining two different Pringles flavors in one bite. They also offer Pringles Stix shaped like little sticks, small plastic containers called Snack Stacks, and various international flavors with appropriately colored chips.
But the flavors are truly off the charts these days. Current offerings include classics like Original, Sour Cream & Onion, and Salt & Vinegar, plus bold varieties such as Hot Ones Los Calientes Rojo and Barbacoa, Scorchin’ spicy varieties, Everything Bagel, and newer additions like Cheesy Jalapeño Popper, Carnitas Taco, All Dressed, and Minecraft Spicy TNT. International flavors have included mozzarella stick with marinara, soft-shelled crab, grilled shrimp, seaweed, blueberry and hazelnut, and lemon and sesame.
Now comes the collaboration that nobody saw coming. Pringles is bringing the backyard barbecue experience to snack aisles with a partnership that pairs the iconic stackable chips with Miller Lite beer flavors.
The partnership introduces three limited-edition flavors designed to capture the essence of beer-infused grilling favorites. Pringles x Miller Lite Beer Can Chicken combines savory roasted chicken with garlic, onion and Miller Lite beer flavoring, inspired by the popular grilling method of cooking chicken over a beer can.
The second flavor, Miller Lite Grilled Beer Brat, features smoky bratwurst taste with black pepper, caramelized onions and brown spice, plus Miller Lite’s hoppy, malt beer aroma.
Walmart shoppers will have exclusive access to a third variety. Miller Lite Beer Braised Steak Pringles offers char-grilled steak flavoring with onion, garlic and Miller Lite’s original beer taste.
“At Pringles, we’re dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans’ cravings to the market, no matter the occasion,” said Mauricio Jenkins, US Head of Marketing for Pringles.
The Beer Can Chicken and Grilled Beer Brat flavors are now available at major retailers nationwide. The Beer Braised Steak flavor is available exclusively at Walmart during the limited-time release.
This summer launch follows earlier 2025 releases including the return of 7-Layer Dip flavor in February and the introduction of Loaded Potato Skins in May. The Loaded Potato Skins flavor combines sour cream and butter with bacon hints, reminiscent of the classic appetizer.
The collaboration marks an unusual pairing for both brands, combining Pringles’ signature saddle-shaped chips with beer-inspired seasonings designed to replicate popular grilling recipes without requiring actual cooking equipment.
In fact, my friends at the Snack Network have been chatting about some of these new beer flavors, and they recently reviewed one of them, giving their take on how these unconventional collaborations are playing out with snack enthusiasts.
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